eNewsletter October 2018/1
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IKEA opens pop-up studio in Prague
Swedish home goods company IKEA unveiled its pop-up shop in Wenceslas Square on 20 September. Named IKEA Point, the shop will be much smaller than standard stores of the chain and will serve customers as a source of inspiration, planning studio or meeting point. "For us, it is a new way of approaching our customers," said Mounia El Hilali, director of the Czech, Hungarian and Slovak IKEA. “Customers change their shopping habits and it is important that we listen to them,” she added. With an area of 800 square metres, the shop will present IKEA’s assortment of living room furniture and accessories. Leader of the project Peter Tichý explains that the company still considers living rooms centres of its customers’ homes. IKEA has invested CZK 17 million in its pop-up studio and estimates the annual sales to reach CZK 100 million.

- Idnes.cz -

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